An independent review (led by David Buckingham) examined the impact of the commercial world on children's well-being. It said that although there were risks and a need for appropriate safeguards, the commercial world and the media offered children great opportunities for learning, social development, and enjoyment. Children and parents needed help in acquiring the skills to exploit these opportunities while staying safe.
Source: The Impact of the Commercial World on Children's Wellbeing: Report of an Independent Assessment, Department for Children, Schools and Families
Links: Report | DCSF press release | Advertising Association press release | SIRC press release | Guardian report (1) | Guardian report (2)
Date: 2009-Dec
A report said that there was no evidence that the net impact of the commercial world on children's well-being had been negative over the previous 15 years: on the contrary, there was 'plenty of evidence' that aspects of the commercial world enhanced the well-being of children.
Source: Children's Wellbeing in a Commercial World, Advertising Association (020 7340 1100)
Links: Advertising Association press release | SkillsActive press release
Date: 2009-Jan